There’s Never a Good Time to Start

I have seven different logos from the previous times that I tried to start something. It’s always been on my mind. I just wanted something where I could be creative and make something tangible. But, I didn’t start it because it’s never a good time to start.  

Plus, there are a million card companies. The world didn’t need another one.  But then again, the world is heavy and if you can send some sunshine or brightness to someone, I think it’s worth it. I think the whole concept of taking the time to send a card is a selfless act. It’s compassionate. It brings good. That’s at the heart of enCourage Co. 

As a designer, I have this hard time buying something I know that I could make, like my child’s birthday invitations. And I make grocery lists all the time. So, I literally took the list that I would make a million times and designed it. A grocery list isn’t something new, but my design of it is new and the fact that I am doing what I set out to do is how I measure success.

However, that’s not to say that I’m not mindful of the challenges. The idea of putting your own designs out there is super vulnerable. People say whatever they want when they pick up your card and look at it. Sometimes that’s good and encouraging. Other times it’s hard and discouraging.  

And there’s the fact I’m not very business minded. It doesn’t come naturally to me. In my head, I often wonder, “why would I be fit to serve my own business?”  

But eventually, I realized that I am not the only one with those thoughts and there’s never going to be a good time to launch a business. I started eCourage Co when my second child was 5 months old (not ideal). I had said, “no” so many times, I figured there would never be a good time. However, I had mentioned to Kevin (my husband) these ideas, so often, that he recognized this wasn’t just a hobby and he said, “let’s go for it.” 

And rather then gave myself an arbitrary deadline, I gave myself something to say, “yes” to, which forced me to just do it. I signed up as a vendor for my friend’s non-profit show without having already created any products. So I had to make them for the show or risk letting my friend down. I had to figure it out and go for it.

If you’ve had the idea of starting your own business, don’t listen to your doubts and don’t convince yourself that you need to wait for the perfect time. Just start. Figure it out as you go. In that process, you’ll learn to try a lot of new things to get to one good thing. It will be worth it. And so will everything else you learn about yourself along the way.  

Be encouraged, 


Liz Poest is the founder of enCourage Co and serves as Lead Designer at ipsoCreative

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